Heavy Equipment Brand Facts

Heavy Equipment Brand Facts

How much do you know about your equipment? You may use a machine every day, but do you know the history behind the machine and how it was made?

Caterpillar (CAT)

Caterpillar is a well-known company in the equipment industry and serves as one of the most popular brands to buy heavy equipment from. They sell heavy and compact construction equipment along with other industry items.

Here are a few facts you might not know about CAT:

  • Horsepower is an important component to the Caterpillar brand.

  • CAT has actually acquired other equipment companies over the years including Bucyrus, ASV (later known as Terex), Lovat, and Traxson.

  • The name Caterpillar actually came from the idea that a crawler tractor actually moved like a caterpillar. The name stuck and has been successful ever since.

  • CAT equipment actually helped the US win WWI and WWII!  

  • This brand has the widest variety of options for equipment and machinery.


Bobcat is widely known as one of the best brands when it comes to compact equipment. People that may know nothing about this brand will recognize it. Bobcat was developed by Melroe Manufacturing Company who first manufactured a skid-steer loader in the 1960s. Throughout the years, Bobcat has been owned by a few other brands and is now the South Korean leading equipment manufacturer called Doosan Infracore.

Here are a few fast facts about Bobcat:

John Deere

John Deere is the most famous tractor brand on the market and has stayed that way for decades. John Deere himself was actually famous for improving the steel plow, not creating the tractor. In 1918, Deere made his way into the tractor industry. Since 1837, Deere & Company has only has nine different CEOs.

  • In 1985, Deere & Company produced an agricultural-based journal called The Furrow. This magazine is now published in 14 different languages in 115 countries worldwide. The Furrow is actually credited to inventing content marketing.

  • The slogan “Nothing Runs Like A Deere” was created originally for a snowmobile line, but is still used in the modern brand.

  • The leaping deer trademark logo has been used by John Deere for over 135 years now!

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What makes a Lyon Auction unique is that all of the equipment is in the same location. Companies are able to liquidate a large fleet of vehicles in a single auction. Lyon Auction is able to help well-known companies from the conception to the conclusion of the auction. This makes it headache-free and as enjoyable as possible for both the seller and buyer. If you have any questions, feel free to contact us, we’re listening!


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