Privacy Policy for Alex Lyon and Son (www.lyonauction.com)

Last Updated: 6/22/26

1. Introduction

Alex Lyon & Son Auctioneers (“Alex Lyon & Son,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (the “Site”), register for or participate in an auction, bid through our partner platforms (including Proxibid and Lyon Auction Live / Nextlot), consign property, request financing, or otherwise use our services (collectively, the “Services”).

This Policy is designed to comply with applicable U.S. privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) and similar laws in Virginia, Colorado, Connecticut, Utah, and other states. By using our Site or Services, you acknowledge that you have read and understood this Policy.

2. Information We Collect

•      Identifiers: Name, mailing address, email address, telephone number, government-issued identification (for bidder registration or legal compliance).

•      Account & Bidder Information: Username, password, bidder number, registration details.

•      Financial Information: Billing address, payment method details, financing application data. (Payment card data is processed by third-party processors and not stored by us in unencrypted form.)

•      Transaction Information: Lots bid on, purchased, or consigned; buyer’s premium; invoices; consignment records.

•      Communications: Inquiries, support requests, newsletter sign-ups.

•      Employment Information: Resumes and application materials (if you apply for a job).

We and our service providers automatically collect certain data through cookies, pixels, web beacons, and similar technologies, including:

•      IP address and approximate geolocation

•      Browser type, device type, operating system

•      Pages viewed, links clicked, time spent, referring/exit URLs

•      Device identifiers and online identifiers

These may come from analytics providers (e.g., Google Analytics), advertising platforms, or embedded content (e.g., YouTube).

•      Auction/bidding platforms (Proxibid, Lyon Auction Live/Nextlot)

•      Payment processors and financing partners

•      Credit bureaus (for financing applications)

•      Public records (titles, liens)

•      Social media platforms (if you interact with our content)

In the past 12 months, we have collected the following categories of personal information:

Category (CCPA)	Examples	Primary Purposes	Sold / Shared?
Identifiers	Name, email, address, phone, IP address, device ID, government ID	Registration, bidding, compliance, fraud prevention	May be shared for ads/analytics
Personal Info (§1798.80(e))	Financial & payment info, transaction history	Processing purchases, financing, consignments	No (except as noted)
Internet / Electronic Activity	Browsing history, clicks, Site usage	Analytics, Site improvement, advertising measurement	May be shared
Geolocation (approximate)	Location derived from IP address	Fraud prevention, analytics	May be shared
Professional / Employment Info	Resume, application data	Hiring	No
Inferences	Preferences inferred from bidding/usage	Service improvement	No

Sensitive Personal Information: If collected (e.g., government-issued IDs or certain financial data for regulatory/financing purposes), we use this only for necessary purposes and honor requests to limit its use.

3. How We Use Your Information

We use your information for:

•      Providing and managing our Services: registrations, bidding, purchases, consignments, financing.

•      Communicating with you: auction notices, invoices, responses to inquiries.

•      Marketing: newsletters and promotions — only with your consent or as permitted by law.

•      Improving our Site and Services: through analytics and usage data.

•      Security and fraud prevention: including identity verification.

•      Legal and regulatory compliance: including auction laws and recordkeeping.

•      Enforcing our terms and agreements.

4. How We Share Your Information

We do not sell your personal information for monetary consideration. However, disclosures to advertising and analytics partners for cross-context behavioral advertising may be considered “sharing” under CCPA/CPRA and similar laws. You have the right to opt out (see Section 7).

We may share information with:

•      Service Providers — website hosting, payment processing, email delivery, IT support (under contracts that prohibit their sale of your data).

•      Auction Platforms — Proxibid, Lyon Auction Live/Nextlot (to process bids and registrations).

•      Analytics & Advertising Partners — Google Analytics and similar providers (device and usage data).

•      Professional Advisors — attorneys, accountants, insurers.

•      Legal & Safety — when required by law, subpoena, or to protect rights and safety.

•      Business Transfers — in mergers, acquisitions, or asset sales.

We never share SMS opt-in consent data with third parties for marketing.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for Site functionality, preferences, analytics, and advertising.

Cookie Categories:

•      Strictly Necessary — Required for core functions (security, load balancing). Cannot be disabled.

•      Functional — Remember your preferences and settings.

•      Analytics — Understand Site usage (e.g., Google Analytics).

•      Advertising & Third-Party — Measure ads and enable embedded content (e.g., YouTube).

Consent Management: We use a cookie consent banner / Consent Management Platform (CMP). Non-essential cookies (analytics, advertising, third-party embeds) do not load until you provide affirmative consent. You can change or withdraw consent at any time via the banner. We honor Global Privacy Control (GPC) and other opt-out preference signals.

You can also manage cookies through your browser settings. Note: blocking certain cookies may affect Site functionality.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations (including auction and financial recordkeeping), resolve disputes, and enforce agreements. Retention periods vary by data type and applicable legal requirements.

7. Your Privacy Rights

You have the following rights:

•      Know — what personal information we have collected, its sources, purposes, and categories of third parties it was shared with.

•      Delete — request deletion of your personal information (subject to exceptions).

•      Correct — request correction of inaccurate personal information.

•      Opt Out of Sale/Sharing — opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising.

•      Limit Use of Sensitive Personal Information — where applicable to the categories of sensitive information we process.

•      Non-Discrimination — we will not discriminate against you for exercising any of these rights.

To exercise these rights:

You may also email [email protected] or call 1-315-633-2944. We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf.

Depending on your state of residence, you may have similar rights under applicable state privacy laws — including the right to access, correct, delete, and obtain a copy of your personal information, and to opt out of the sale of personal information, targeted advertising, and certain profiling. Contact us using the details in Section 11 to exercise any applicable rights.

You may opt out of marketing communications at any time by unsubscribing via the link in any marketing email, replying “STOP” to text messages, or contacting us directly. This does not affect transactional communications related to auctions you have registered for or purchases you have made.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, disclosure, alteration, or destruction. However, no system is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Services are not directed to children under 18. We do not knowingly collect personal information from children. If we discover we have done so, we will delete it promptly.

10. International Data Transfers

Alex Lyon & Son primarily operates within the United States. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

●      Email: [email protected]

•      Phone: 1-315-633-2944

•      Mail: Alex Lyon & Son, 7697 NY 31, Bridgeport, New York 13030

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last Updated” date at the top will be revised accordingly. We will communicate material changes through reasonable means, such as a notice on the Site.